

Product images via Play Up.
Fair trade Portuguese brand founded in 2004, producing organic and recycled-fibre childrenswear entirely in Portugal, with take-back and second-hand schemes.
What does Play Up make?
Play Up is filed under Clothing here, one of 97 brands we list in that category. This is a kids range rather than dad kit: organic cotton tees, jumpers and trousers are for your daughter.
Where is Play Up based, and how long has it been going?
Play Up is based in Portugal, one of 3 makers in the directory from there. It has been trading since 2004, so roughly 22 years, with 11 of the other clothing brands here going back further.
Who else should I look at alongside Play Up?
The directory carries 96 other clothing brands and 2 other makers based in Portugal. The closest matches are Piupiuchick (Portugal), Wolf & Rita (Portugal) and Primary (US), ranked on shared category first and shared country second.
Every maker here is hand-picked and checked as a real, trading shop before it goes in, and nobody pays for a place. Browse the full brands and makers directory, or read our guide to the girl dad movement these makers grew out of.






