For businesses
Reach dads who actually show up
girl.dad is where fathers come to plan real days with their kids and find the small makers worth their money. If those are your customers, we will put you in front of them, without the noise of a crowded marketplace.
Ways to work together
Four ways to partner
From a single placement to an ongoing collaboration, pick what fits what you are after.
Sponsored listing
Sit at the top of the relevant directory, badged and linked, exactly where buying dads are already looking.
Newsletter placement
One clean single-sponsor slot in the weekly drop that lands in dads' inboxes every Thursday.
Featured days out
Put your attraction, class or experience in front of dads planning the next day out, with an honest Dad Score.
Brand collaborations
Co-branded drops and longer partnerships with The Reserve, our own label. A little from every order goes to children's charities.
Why girl.dad
A small, trusted place
Not a pay-to-win marketplace. A hand-picked guide dads come back to, which is why a placement here gets acted on.
Hand-picked
Every listing is chosen, not bought. That editorial trust is what makes dads act on what they find here.
The right dads
An engaged audience across the UK and US, here on purpose to spend time and money on their kids.
Growing weekly
New ideas, brands and guides added every week, with the audience and the inbox to match.
Let's make something dads will love
Send a line about your brand and what you are after. We will reply with audience numbers, formats and rates.