Product images via Primary.
Founded by Galyn Bernard and Christina Carbonell in New York, Primary makes gender-neutral rainbow basics without logos, slogans or sequins, sized baby to big kid.
What does Primary make?
Primary is filed under Clothing here, one of 97 brands we list in that category. This is a kids range rather than dad kit: bright basic tees, leggings and swimwear are for your daughter.
Where is Primary based, and how long has it been going?
Primary is based in the US, one of 67 makers in the directory from there. It has been trading since 2015, so roughly 11 years, with 52 of the other clothing brands here going back further.
Who else should I look at alongside Primary?
The directory carries 96 other clothing brands and 66 other makers based in the US. The closest matches are Monica + Andy (US), Kyte Baby (US) and Little Sleepies (US), ranked on shared category first and shared country second.
Every maker here is hand-picked and checked as a real, trading shop before it goes in, and nobody pays for a place. Browse the full brands and makers directory, or read our guide to the girl dad movement these makers grew out of.
